As a Marketing Designer at Shippo, I led the expansion of their brand's visual narrative by designing 90 distinctive poses across six characters, with 16 dynamic poses per character, incorporating principles of character consistency and expressive storytelling. My work involved creating detailed illustrations that captured a wide range of emotions and actions, enhancing the brand's relatability and engagement. Additionally, I designed a series of shipping elements, utilizing design techniques like scale, proportion, and color theory to ensure these elements seamlessly integrated with the characters and overall branding. This initiative significantly enriched their marketing assets, demonstrating my ability to apply advanced design concepts and illustration skills to elevate Shippo's visual identity.